Wednesday, December 6, 2023


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Samsung, following Google’s lead, is also pushing for Apple to adopt RCS.

Apple iPhone 15 Pro vs Samsung Galaxy S23 Ultra standing 2

Credit: Robert Triggs / Android Authority
  • Samsung is teaming up with Google to encourage Apple to implement RCS.

  • Samsung US recently shared a new comical video highlighting the division between green and blue bubbles.

  • Apple still refuses to acknowledge RCS.

Google has been urging Apple to back Rich Communications Services (RCS) messaging for some time. In fact, it has gone as far as using videos and articles to criticize the company in hopes of pushing them to support the protocol. Joining in, Samsung is also attempting to pressure Apple into adopting this communication standard.

In a brief 20-second video posted on Samsung US’s YouTube channel, the tech giant attempts a little humor by poking fun at the green vs blue bubble divide. The video frames the situation as two lovers who want to be together, but the parent (Apple) is forcing them to stay apart. It eventually ends with the blue bubble saying, “And literally everyone wants us to be together. Ugh.”