This is not a code or math formula. I can reword it. The iMac deserves more than what it’s getting.

When composing my latest humorous article about yesterday’s “Scary Fast” Mac release event, I had the funny notion that Apple might offer the iMac in striped or polka dot designs. Unfortunately, this did not come to fruition. I was disappointed that the company did not at least consider my suggestion.

There were still exciting color-related announcements at the show, just not in this particular instance. The new Space Black option for the top-tier MacBook Pro, which looks incredibly cool, was definitely a highlight. As someone who prefers darker color schemes, I can’t help but wonder if the 2018 iMac Pro’s stunning Space Grey finish was a factor in its improved rating from 3.5 to 4 stars. While the redesigned thermal system may have played a role, the matching keyboard is also a beautiful addition.

I would be pleased to support the implementation of Space Black as a filter for all Mac models, but it is probable that it will only be offered as a bonus for those who are willing to spend more money. As we are aware, Apple typically offers bright colors for entry-level buyers, while professionals have access to more subdued options such as graphite, titanium, and blue and purple hues that are appropriate for the British Civil Service.

Dominik Tomaszewski / Foundry

Unfortunately, the laptop section does not have much to offer. However, when it comes to the iMac, there are no options in terms of color. This is disappointing, especially considering the absence of any other improvements.

In 2021, the release of the 24-inch iMac was refreshing. Although it has some drawbacks, such as the distracting bezel and smaller screen size for some, it was an enjoyable upgrade to a popular product line that aimed to make the computer more personalized.

After two and a half years, it may have been overly hopeful to anticipate a significant overhaul, but even those with a negative outlook would have been let down by the iMac announcements last night. The device received a new (M3) chipset, which was a much-needed and long-awaited improvement since the iMac had been using the M1 and had not transitioned to the M2 generation. However, aside from that, Apple’s marketing team did not have much to showcase. It is understandable why this was the shortest Apple event in recent years.

Foundry

The company, Cupertino, is cautious about making too many changes too quickly. This is because they often compete against their own previous products rather than their contemporaries. They also don’t want to create difficulties for themselves in the future. Each new product must be slightly better than the previous one, but not so much that it becomes a challenge to surpass it in the next generation. This could be the reason why the 2023 iMac is essentially the same as the 2021 iMac, with a new processor quickly added. It meets the necessary standards without going above and beyond.

The iMac, unlike any other product from Apple currently, has a rich history and should not be disregarded. There were many possibilities for Apple to explore with it and sufficient time to reveal them. The rumored bigger screen and improved specs of this model could have generated significant anticipation. A few minor design changes could have addressed the concerns with the 2021 version without completely altering the design.

If Tim Cook were feeling particularly daring, we may have witnessed a touchscreen display or another iteration of the iMac Pro concept. Alternatively, as the bare minimum of excitement that most of us expected, the company could have added some pops of color, such as a vibrant hot pink or a sleek Space Black, instead of the lackluster pink and red combination currently available.

However, the only option for iMac fans was the color blue.

iMac