Top Pick for Apple Watch: Choosing the Right Model in 2023
Macworld
In 2023, Apple introduced the Apple Watch Ultra 2 and Apple Watch Series 9. The previous model, the Apple Watch SE from 2022, is still available for purchase.
Apple has discontinued the Apple Watch 8 and the original Apple Watch Ultra in favor of their two new models. However, these older models may still be available for purchase through resellers and Apple’s Refurbished Store. Below, we have listed the current best prices for these discontinued watches.
In this guide, we will assist you in determining the most suitable Apple Watch for your needs. We will analyze the characteristics, specifications, and cost while also providing recommendations for selecting cases, colors, and straps. With our guidance, you can make a well-informed decision in selecting the perfect Apple Watch for you.
Before purchasing an Apple Watch, there are a few things you should be aware of.
What is the purpose of an Apple Watch?
Almost all versions of the Apple Watch have provided a standard range of features. The Apple Watch can be utilized with an iPhone (or independently with a cellular plan) to:
- Place or receive phone calls
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View and send text messages.
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Check and dispatch electronic messages
- Listen to music or podcasts
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Get alerts for iPhone and Apple Watch applications.
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Some examples of useful apps include Maps for navigating, a calculator, and a compass.
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Monitor physical activity, such as the number of steps taken and the amount of calories expended.
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Determine the time – particularly if your watch has a constant display (not all watches have this feature).
- Serve as a source of light, like a flashlight or torch.
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Make payments using Apple Pay.
- Track your sleep
The use of an iPhone is not necessary for the functioning of the Apple Watch, although it can enhance its capabilities. Refer to: Can the Apple Watch function without an iPhone?
Another decision must be made. Do you require an Apple Watch with cellular capabilities or not? We compare GPS and cellular in a different article, titled: Should I purchase a cellular Apple Watch?
If you opt for the cellular edition of the Apple Watch, you can leave your iPhone behind and utilize the Watch for phone calls, text reception, and music streaming. Additionally, the Apple Watch is capable of supporting Family Setup for those seeking a Watch for someone without an iPhone.
Apple Watch comparison

As of September 2023, Apple offers three different watches for sale.
Apple
At present, there are three variations of the Apple Watch available for purchase from Apple. However, the various options for cases and wristbands can make the buying process feel overwhelming.
In most cases, the latest Apple Watch has additional features compared to its predecessor, although this is not always the case. Let’s go through the available features of each Apple Watch model, so you can determine what you are paying for.
There are other places besides Apple to purchase an Apple Watch, including older models that are no longer sold by Apple. To find the most cost-effective option for an Apple Watch, consider the prices listed below and check out our collection of the top Apple Watch deals.
Apple Watch Ultra 2

Pros
- 1 to 3,000 nits brightness
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Special features exclusive to extreme sports.
- Double Tap
- Tough exterior
Cons
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There has been no decrease in price in the United States.
- Only one size
The price of €899.00 is available at three different online retailers: amazon.de, Media Markt Online Shop, and notebooksbilliger.
In 2022, the Apple Watch Ultra was introduced as the top-of-the-line Apple Watch. Geared towards athletes and adventurers, it may not have been suitable for everyone, but it offered advanced features compared to the standard Apple Watch. These features included a depth gauge, water temperature sensor, and water resistance up to 100 meters for divers, as well as precision dual-frequency GPS for hikers. Additionally, it boasted a more durable construction with a titanium case and sapphire crystal screen cover.
The battery life of the Ultra model is superior to that of the standard series. In 2022, the Ultra could last up to 36 hours, while the Series 8 lasted 18 hours. These numbers remain unchanged for the 2023 models. It is possible to extend the battery life even further by using Low Power Mode, with a maximum of 72 hours, but this remains the same as in 2022.
The second generation of the Apple Watch Ultra has some notable differences compared to the previous model. Similar to the Apple Watch Series 9, the 2023 Ultra is equipped with the S9 chip, which boasts 60% more transistors than the S8 from the previous generation. Additionally, it includes a four core Neural Engine that is twice as fast as the S8, and 30% faster graphics. This increased power enables smoother animations, quicker and more precise dictation, on-device access to Siri, and the Double Tap feature.
The screen brightness of the Apple Watch Ultra has been upgraded from 2,000 nits to 3,000 nits in 2022. The Series 9 now has a brightness of 2,000 nits. This improvement will make it more convenient to view the screen in bright surroundings, such as on the ski slopes. Additionally, the always-on screen has the capability to lower its brightness to 1 nit to avoid causing disturbance to others.
Similar to the Series 9, the Ultra 2 also utilizes the latest U2 Ultra-wideband technology, which allows for Precision Finding to simplify the process of locating your iPhone. Instead of simply pinging your iPhone, the watch will provide navigation directions for easier retrieval.
The first version of the Ultra featured an Action Button for simpler Watch control, but the newer model takes it a step further. With the addition of the Double-Tap gesture, you no longer need to physically touch the screen to interact with the Watch. This can be especially helpful if your other hand is occupied. By tapping your thumb and index finger together, the watch’s sensors and algorithms will recognize the gesture and trigger the primary action of the displayed app. Additionally, you can also use on-device Siri to open Watch apps or input and check data.
Apple Watch Series 9

Pros
- The S9 chip is a significant upgrade.
- Double Tap
- Brighter screen
Cons
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There has been no decrease in price in the United States.
The appearance of the Apple Watch 9 may not appear significantly different from the Apple Watch Series 8, except for the addition of a pink color option. However, the true improvements lie within the device. The Apple Watch Series 9 boasts a superior processor, double the storage capacity, a second-generation ultra-wideband chip, a brighter screen, and new features such as on-device Siri and the Double Touch gesture which eliminates the need to physically touch the screen. Additionally, international customers will be pleased to know that the price is lower than the 2022 model.
The latest version of the Apple Watch, the Series 8, includes the S9 chip, similar to the one found in the second-generation Apple Watch Ultra. While the 2022 version of the S8 chip did not show significant improvements over its predecessors, this time it boasts a faster speed, increased power efficiency, and 30% faster graphics. Additionally, it now has a four-core Neural Engine that enables new features such as Double Tap and on-device Siri.
Additionally, the U2 Ultra-wideband chip has been introduced, allowing for a Precision Finding function in case you misplace your iPhone. Instead of simply pinging your phone, you will receive navigation prompts on your watch.
In 2023, the screen of the Apple Watch will receive an upgrade with increased brightness. Compared to the Watch 8’s 1,000 nits, the new screen will have 2,000 nits. The previous model, the Apple Watch Ultra, had a 2,000 nit screen in 2022 (and now boasts 3,000 nits). This enhancement should improve visibility in bright environments. Additionally, the always-on display has the ability to dim to just 1 nit.
The addition of Double-Tap and on-device Siri could greatly impact your experience with the Apple Watch. This feature eliminates the need to physically touch the screen, which is convenient when your hands are occupied. Simply tapping your thumb and index finger together will prompt the watch to recognize the gesture using its sensors and algorithms. This will trigger the main action of whatever app is currently displayed. And with Siri not requiring an internet connection, you can utilize it for tasks such as opening Watch apps or accessing and inputting data.
Please read our comprehensive review of the Apple Watch Series 9.
Apple Watch SE (2nd generation)

Pros
- Cheapest Apple Watch
- Crash detection
- Fall detection
Cons
- levels
This watch does not have as many health sensors as other watches, such as an ECG or the ability to measure oxygen levels.
- Smaller, cramped screen
The price at vdc-online is €269.95, while it is €285.00 at coolblue and €288.99 at büroshop24.
The 2022 release of the Apple Watch SE marks the second version of the SE, following its initial debut in 2020. This updated model includes enhancements and advancements in features and components, such as Crash Detection and an improved Compass app, similar to the Series 8 and subsequent Watches.
The SE (both old and new) features a second-generation heart sensor, whereas the Series 7 and later models come equipped with a third-generation heart sensor. Additionally, the SE does not have a temperature sensor for cycle tracking and does not offer Blood Oxygen monitoring or the option to conduct an ECG.
Similar to the Apple Watch Series 9, the SE also has two size options. However, its screen is slightly smaller at 44mm and 40mm compared to the Series 9 (and the Series 8) which have sizes of 45mm and 41mm. This results in a more confined screen, particularly when compared to the Ultra’s 49mm screen. Additionally, the SE does not have an always-on display like the other watches, so if this feature is important to you, it may be worth upgrading.
The battery life remains consistent at 18 hours, just like the Series 9 (and Series 8).
How the Apple watches compare
This is a summary, however, to provide more specific information, here is a comparison of the features of each Apple Watch.
Size
In 2022, the Apple Watch Ultra was the largest Apple Watch available for purchase. The 2023 version also features a 49mm case and a screen that can show six lines of text, allowing for more information to be viewed at a glance compared to other Apple Watch models. The screen has a resolution of 410 by 502 pixels.

There is additional text available to view on the Apple Watch Ultra.
Apple
The 45mm Apple Watch Series 9 has the second largest screen size. It was first introduced in the Series 7 and has continued through a few generations. The dimensions of the 45mm Watch face are 396 by 484 pixels.
Before the release of the Series 7, the Series 6 included a 44mm case that was first introduced with the Apple Watch Series 4. This case is also used for the Apple Watch SE. With a 44mm screen, the display contains a total of 368 by 448 pixels.
Some individuals may not desire a large watch. If you have slender wrists, you may prefer a smaller case, in which situation Apple provides a smaller version of every watch (except for the Ultra, which only has a 49mm case).
The Series 9 offers a 41mm case with a screen resolution of 352 by 430 pixels. Alternatively, the Apple Watch SE features a 40mm case with a screen resolution of 324 by 394 pixels. Despite only a 1mm difference in size, the 45mm and 44mm models have a significantly larger screen than the 41mm and 40mm models due to Apple’s expanded display design on these watches.
Design
In 2023, there could be three versions of the Apple Watch. However, with numerous possible combinations, there will likely be more design variations than anticipated.
As mentioned earlier, there are five options available in different sizes: 49mm, 45mm, 44mm, 41mm, and 40mm.
Apple offers three different case materials for their watches: aluminum for the Watch SE, aluminum or stainless steel for the Series 9, and titanium for the Ultra 2. Each case also comes in a variety of colors to choose from.
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Aluminum is available in midnight, starlight, and silver shades.
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Starting in 2023, Stainless Steel will come in a variety of colors including graphite, silver, gold, pink and Product Red.
- Titanium is just the one color.
In addition to a variety of case colors, there is also a wide selection of straps or bands available for the Apple Watch. However, please note that some of these may only be compatible with specific sizes of the Watch (refer to: Can all models of the Apple Watch use the same straps?). It is important to keep in mind that certain straps may add a significant cost to the overall price of the Apple Watch.
The Apple Watch Ultra offers a selection of three durable straps specifically for extreme sports enthusiasts. These new straps are compatible with larger Apple Watches. Check out the variety of watch straps available on Apple’s website.
We will be talking about the top Apple Watch bands and how to determine the ideal size for them individually.
Durability
The Apple Watch Ultra is designed with features that make it durable against extreme conditions such as high and low temperatures, immersion, shock, and vibration. It is even certified for scuba diving with a maximum depth of 40 meters and can withstand water up to 100 meters. If you need a watch that can handle such conditions, the Ultra is the perfect choice.
The Ultra model’s case is constructed from titanium for enhanced durability, making it stronger and more resistant to corrosion compared to the aluminum and stainless steel materials used in the Apple Watch 9 (and 8). Previous generations of the Apple Watch, including the Series 7, also offered a titanium case option. If you prefer a sturdier case, you may be able to find an older generation Apple Watch. The Apple Watch SE (and its predecessors) have an aluminum case.
Additionally, the Ultra has been enhanced to better withstand impact with the inclusion of a sapphire front crystal display. The case also has raised edges for added protection. Both the Apple Watch Series 9 and 8 come equipped with durable sapphire glass on their Stainless Steel models, while the aluminium models feature Ion-X screen glass.

The Apple Watch Ultra is suitable for divers.
Apple
According to Apple, all three watches have a “Swimproof” feature, but they differ in terms of water resistance. The Apple Watch 9 and SE (and 8) have a rating of 50 meters and can be used for shallow-water activities such as swimming in a pool or ocean. However, the Apple Watch Ultra has a rating of 100 meters and includes a Depth gauge and water temperature sensor. It is suitable for recreational scuba diving, but Apple warns against using it below 40 meters and notes that water resistance may decrease over time.
The Ultra and Series 9 (and 8) both have IP6X dust resistance, while the SE does not have this certification.
Display
When referring to the Apple Watch as 44mm, Apple is stating the size of the case, not the display. The display size is outlined below:
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The Apple Watch Ultra 2 features a 49mm size and a display area of 1164 sq mm with a brightness of 3,000 nits.
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The 9th generation of the Apple Watch features a 45mm size and a display area of 1143 square millimeters with a brightness of 2,000 nits.
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The display area of the Apple Watch SE is 977 square millimeters and it has a brightness of 1,000 nits. The watch has a 44mm size.
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The 41mm Apple Watch Series 9 features a display area of 904 square millimeters and a brightness of 2,000 nits.
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The Apple Watch SE has a display size of 40mm and a display area of 759 square millimeters. It also has a brightness of 1,000 nits.
The Apple Watch Ultra and Apple Watch Series 9 (and Series 8) both have an Always-On display, a feature also found in the Apple Watch Series 5 and newer models. However, the Apple Watch SE does not have this feature.
The 2023 version of the Ultra display has a maximum brightness of 3,000 nits, which is an increase from the previous generation’s 2,000 nits. This surpasses the Series 9, which now has a maximum brightness of 2,000 nits, and the SE model which has a maximum brightness of 1,000 nits (the same as the Series 8). This enhancement should improve the readability of the Ultra in bright environments, such as while skiing.
Health and Safety features

All models of the Apple Watch include Car Crash detection, a function introduced in 2022.
Apple
Cycle Tracking: Just like the Series 9 (and 8), the Ultra offers temperature sensing for Cycle Tracking, which was a new feature introduced with the 2022 Watches that should help women trying to get pregnant identify when they have ovulated.
The Blood Oxygen app, introduced with the Series 6, is also available on the Ultra and Series 9 Watches. It can detect low levels of oxygen in the blood and aid in managing conditions such as asthma. However, this feature is not included in the SE model.
The ECG app is available on the Apple Watch 9 and Ultra, which was first introduced with the Series 4. However, the 2022 SE is not able to conduct an electrocardiogram. It can, however, alert you of both high and low heart rates and irregular heart rhythms, just like the other Apple Watches.
Apple Watches now have the capability to detect car crashes as of 2022. This feature allows the Watch to automatically call emergency services if you are unresponsive after a severe car crash while wearing any Apple Watch from 2022 or later. Prior to initiating the call, the Watch will give a 10-second warning.
The Fall Detection feature is present in all Apple Watches, introduced with the Series 4. If the watch detects a fall, it will emit an alarm and show an alert for you to confirm your well-being. In case of emergency, the watch can contact the authorities. However, if your Apple Watch does not have a cellular plan, your connected iPhone must be within reach for the call to go through.
The Ultra (1 and 2) is the only model equipped with this safety feature. It has the ability to emit a 86-decibel siren that can be heard up to 600 feet (182 meters) away. This can be extremely useful if you find yourself lost in the mountains.
The 2022 Watches now have a better Compass app and Backtrack feature for mountaineering, which can prevent getting lost. The Apple Watch Ultra 9 and 2) may be even more effective with this task due to its new dual-frequency GPS, which is not affected by obstacles such as tall trees and buildings. This feature is especially beneficial for those who struggle with accurately locating their position in urban areas.
The Apple Watches have the ability to monitor your sleep and wake you up. With the release of watchOS 8, the Apple Watch can now track your breathing rate and alert you to potential health concerns.
Specs
The 2023 Apple Watch Ultra 2 and Apple Watch Series 9 both feature the new S9 chip, marking the biggest chip improvement in years. Previous versions, such as the S8 chip in the SE and older Ultra and Series 8 models, did not provide a significant increase in power compared to the S7. Even the S6, which launched in 2019, only offered a modest 20 percent performance boost over the Series 5.
The Apple Watch Series 9 and SE both have L1 GPS, while the Apple Watch Ultra (1 and 2) have advanced dual-frequency (L1 and L5) Precision GPS. L1 GPS is the basic version and can be hindered by tall buildings and obstructions. L5 GPS is a more sophisticated option and is designed to better handle satellite signal interference from buildings.
The Apple Watch Series 9 and Ultra 2 have an enhanced ultra-wideband chip that enhances their tracking capability of objects, like the iPhone 15. This is an improvement from the U1 chip found in the Series 8 and Ultra 1. It should be noted that the Apple Watch SE does not come with a U1 chip.
The Series 9 and Ultra have better Wi-Fi connectivity compared to the SE, as the SE only offers 2.4GHz 802.11b/g/n. The Apple Watch 8 and Ultra have both added 5GHz Wi-Fi, as have the 2023 Watches.

The double tap function on the Apple Watch Ultra 2 and Apple Watch 9 is likely the feature that we are most enthusiastic about.
Apple
Battery life
The battery life of the Apple Watch Ultra 2 is 36 hours, just like the original Ultra. This is significantly longer than the 18-hour battery life of other Watches. Similar to the Series 9, the Ultra also has Fast charge capability for quicker charging with a USB-C port.
Apple states that the Ultra can potentially last even longer – up to 72 hours – if the Low Power Mode is utilized. This mode also extends the battery life of the Watch 9 to 36 hours.
The battery life is based on average usage, but for athletes and other individuals, their usage may differ. According to Apple, the battery should last through a triathlon (which includes a 2.4-mile swim, 112-mile bike ride, and a 26.2-mile marathon). However, for those using the Apple Watch for intense exercise tracking, the battery may drain quicker.
Take a look at our collection of top-rated chargers and docks for the Apple Watch.
Which is the best Apple Watch to purchase?
From the information provided, it is evident that determining a clear winner among Apple Watches is not a straightforward task. The Apple Watch Ultra 2 boasts superior features, but its large size and high cost may be potential drawbacks.
The Apple Watch 9 boasts exciting new additions in comparison to the Apple Watch 8, such as Double Tap and a continuously available Siri. While Double Tap will not be accessible until 2023, it is possible to find a similar feature on earlier versions of the Apple Watch. The S9 chip outshines the S8 by a significant margin.
The Apple Watch SE is the most affordable option in Apple’s line of smartwatches, with a starting price of $249/£219. However, it is not the least expensive Apple Watch to have ever been sold. In the past, Apple sold the 38mm version of the Apple Watch Series 3 for only $199/£179. The 2022 SE is less expensive than the previous 2020 generation, which began at $279/£269. In addition to its lower cost, the SE also includes features like Car Crash detection, but it may not have all of the health-related capabilities that some people are seeking.
The distinguishing factor between the SE and Series 9 is primarily their health-related functions, which has remained consistent from the previous generation. If features such as blood oxygen checking, ECG, and temperature monitoring are necessary for you, then the Series 9 would be the better choice. However, if these features are not a priority for you, then the SE would suffice.
If you are hiking in the mountains, exploring the ocean depths, or participating in a marathon, the Ultra is the ideal choice.
Older Apple Watches
These Apple Watches were available for purchase from Apple until September 2023. However, they have since been discontinued. It may still be possible to purchase a refurbished model from Apple’s Refurbished Store or one of the resellers listed below.
Apple Watch Ultra
The initial release of the Apple Watch Ultra in 2022 was priced at $799/£849. The current version is cheaper outside of the United States, so make sure to keep this in mind when comparing prices. If the price is not lower than that of the new model, it may not be a worthwhile purchase.
Is this the perfect Apple Watch for you? It was specifically created for athletic and adventurous individuals, so if that doesn’t describe you, it may be excessive. However, if you require the updated features like improved GPS and a bigger screen, it could be worth considering over other Watch models.




The 2022 Apple Watch (Ultra) in Titan Gray with a 49 mm GPS and a white Alpine loop.
The 2022 Apple Watch (Ultra) with GPS and cellular capabilities is available in a 49 mm size and features a titanium casing with an Alpine loop design.
In 2022, the Apple Watch (Ultra) with GPS and cellular capabilities will be available in a 49 mm size and in a Titan Gray color with a Trail Loop Gray band.
Apple Watch Series 8
The Apple Watch Series 9 is the next model after the Apple Watch Series 8. However, the Series 8 may still be a viable option if you come across a good deal. It includes features such as temperature tracking and car crash detection.
The 41mm version of Series 8 was priced at $399/£419 and the 45mm version at $429/£449 during its sale by Apple. For those outside the U.S., this was more expensive than the current cost of Series 9. Opting for a cellular Apple Watch will add an additional $100/£100 to the total cost.









Apple Watch Series 7
In 2022, Apple stopped selling the Apple Watch 7, but it may still be available for purchase. Prior to its discontinuation, the starting price for the 41mm version without cellular was $399/£369, while the 45mm version started at $429/£399. Models with cellular capabilities were priced higher.
Apple Incorporated, the Apple Watch