Apple may surprise us in October with a Halloween-themed event to introduce the new M3 Mac models.
Macworld
There is potential good news for fans of Mac computers. Just last week, we mentioned the possibility that Apple’s traditional autumn Mac event may no longer happen. However, a reliable source now indicates otherwise. According to Bloomberg’s Mark Gurman, Apple is getting ready to release the first wave of M3 Macs, which will include a refreshed iMac and MacBook Pro, by the end of October.
According to Gurman’s recent Power On newsletter, there is a shortage of iMac and MacBook Pro models both online and in stores, resulting in delivery dates being pushed back to mid-November. Gurman notes that this is typically a sign that a new release is on the horizon. Apple has a tendency to ramp up production and shipping when a product is about to be replaced, and their supply chain is so well-managed that experts can often predict future launches based on longer delivery times.
However, Gurman’s forecasts are not solely based on potential inventory shortages. He also possesses, or at least claims to possess, insider knowledge. According to him, “I have been informed” that Apple is preparing to unveil a new Mac-focused product at the end of this month. This could be the opportunity for them to introduce an upgraded 24-inch iMac. While the source of Gurman’s information remains undisclosed, his sources have a track record of being trustworthy.
Gurman speculates that the Mac announcement at the end of the month will occur on October 30 or 31. He bases this prediction on Apple’s earnings call scheduled for November 2 and the company’s past trend of reporting financials in November after an October 30 event for iPads and Macs.
According to Gurman, the upcoming event/announcement will likely introduce a new iMac, which was most recently updated in April 2021. It is also possible that new MacBook Pros will be unveiled. However, Gurman points out that the 14- and 16-inch Pro models were just released in January 2023, so another update in the same year would be uncommon but not impossible. The 13-inch model is more probable to receive an update since the M2 model was released in June 2022.
Our guides provide the most recent speculations about the upcoming iMac and MacBook Pro products.
