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Following the introduction of German E-Bikes to the United States by NBA icon LeBron James, there has been a significant increase in sales in Germany.


The field of technology is constantly changing and advancing. Humans are always seeking out the next major breakthrough that will make life easier. However, in recent years, we have had to adjust and flourish in the face of a growing climate crisis. As a result, our focus on innovation has shifted towards finding ways to help the environment. This has led to a significant growth in the e-transport industry, particularly in Western countries. In fact, Germany is on track to have more sales of e-bikes than traditional bikes by 2023, making it the first country in the world to do so.

Lebron James, a prominent NBA player, has put more than $30 million into Canyon Bicycles, a company that has expanded their selection of e-bikes across different price ranges. Some individuals suggest that embracing eco-friendly practices could mean less reliance on electric cars and a greater emphasis on cycling.

Surge in Electric Bicycle Usage in Germany

German car manufacturers are well aware of the growing popularity of e-bikes. Porsche and Audi have both introduced their own e-bike models, although they come at a higher cost compared to similar models from other bike brands. Despite this, German consumers are increasingly turning towards electric cars and even replacing traditional vehicles with e-bikes. In fact, e-bike sales are projected to reach $4 billion by 2022.

A woman swiftly responded after her electric bike collided with a child while she was riding it.

Germany has emerged as the top bicycle market in Europe, but it continues to rely on imports from China for e-bikes. Despite high tariffs on Chinese imports, European e-bike makers have been somewhat protected from the dominance of the Chinese market. However, Lebron’s recent investment in Canyon suggests a potential move into the American e-bike market.

The average cost of an electric bicycle in Germany is approximately $3,000, leading to a rise in popularity for leasing. This trend has caught the attention of large corporations, such as Volkswagen, who have joined forces with Pon, a Dutch company, to offer leasing options for bicycles to employees through their employers. It is likely that the company has plans to expand this venture to other regions, including Europe and the United States.

Could this be the next trend?

At the same time, manufacturers of components for these cars are experiencing significant financial gains. In the past, Bosch was a top provider of powertrains and other advancements for German car manufacturers. However, the company has now become a major supplier of batteries, motors, and brakes for e-bikes. Technological innovations initially designed for cars, like anti-lock brakes, are now being utilized in e-bikes.

Recent reports suggest that the sales of electronic bicycles, also known as e-bikes, are projected to surpass the sales of traditional bicycles in Germany by 2023. Currently, e-bikes make up nearly 90% of all mountain bike sales in the country. This trend has been a long time in the making, with e-bike sales in Germany increasing by 70% since 2019 and generating almost double the revenue. According to the German Bicycle Industry Association, 1.72 million e-bikes were manufactured in Germany in 2022. It is expected that other European countries will follow suit and experience a similar surge in e-bike popularity. Meanwhile, in the United States, e-bike sales have also seen a significant increase, rising by 30% in 2022 to reach 1.3 million. This suggests a possible shift in the transportation preferences of Americans.

View This Article: Become Familiar with an Electric Bike That is Suitable for Off-Road Riding

One year after NBA legend LeBron James brought German E-Bikes to the United States, sales in Germany have significantly increased, according to a report by EssentiallySports.