The UFC and WWE recently came together to create TKO Group Holdings, which is now considered one of the largest sports and entertainment companies globally. These promotions have established themselves as leaders in their respective fields since their beginnings. However, in a surprising twist, Dana White and the UFC surpassed Vince McMahon and the WWE in 2022.
The history of the UFC has been full of highs and lows. It has faced challenges such as being banned in multiple US states, but has also hosted some of the most iconic combat sports events. According to a recent report, Dana White’s organization has surpassed expectations and generated higher revenue than the WWE.
The UFC, led by Dana White, surpassed the WWE in performance.
According to a recent article in ‘Variety’, 2022 was a standout year for the UFC, a popular mixed martial arts promotion founded in 1993. The organization has become a top destination for MMA fighters to display their skills in the ring, and the report also revealed that the UFC has a massive fan base of over 700 million in 170 countries across the globe.
According to Variety, the statistics for UFC and WWE are shown in the Numbers pic.twitter.com/FfVxehh5HT.
— Jed I. Goodman © (@jedigoodman) September 20, 2023
The UFC, with a worth of $12.1 billion, has made a profit of approximately $628.7 million in the year 2022. This amount is $244.1 million higher than what the WWE earned last year, which was $384.6 million. Additionally, the UFC holds a higher value of $2.8 billion compared to WWE’s value of $9.3 billion. Interestingly, the UFC has achieved this success with significantly fewer events than Vince McMahon’s WWE. Let’s take a closer look at that.
The UFC’s triumph is achieved with a smaller number of events compared to the WWE.
Journalist Jed I. Goodman shared his discoveries of WWE hosting over 300 annual events. This is expected as the wrestling company has weekly shows, RAW and SmackDown. Despite this, UFC, led by Dana White, has only held around 40 events but has still outperformed WWE in terms of revenue generated.
It is important to note that WWE also garners revenue from the sales of its merchandise. There are many popular superstars who have numerous types of merchandise under their name. From T-shirts to action figures, WWE has every product for every age group. However, that still did not help them in surpassing the UFC.
In only six months, Dana White and the UFC have seen a tremendous increase in total revenue, surpassing $600 million. This equates to an $84.2 million growth for 2023.
Undoubtedly, the UFC is experiencing growth every year. While their offerings differ from the WWE, with one being a legitimate combat sport and the other focusing on entertainment, both are promotional platforms for fights. The impact of the recent merger on revenue in the future remains to be seen.
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The article from EssentiallySports reports that the UFC, headed by Dana White, outshines the WWE by a significant margin of over $200 million. This information comes from a recent 2022 report that uncovers important details about the $21 billion deal.